Wednesday, July 23, 2014
Discover the Taste of Germany – Winetasting at TopWine China 2014, led by Sabine Wagner, German Wine Princess, and Rachel Wang, Wine Writer and Educator, in Beijing, China
There is an increasing number of annual wine fairs in China. One wine fair that is rapidly gaining importance is TopWine China in Beijing, which in 2014 took place during June 4 to 6 at the China National Convention Center.
From the German perspective, a well-attended German wine tasting, led by Sabine Wagner and Rachel Wang, was one of the highlights of the trade show. The German Wine Princess Sabine Wagner spent June 4 and 5 at TopWine China 2014.
China has become the 5th largest wine market in the world (following the US, France, Italy and Germany and ahead of the UK, Argentina, Spain, Australia and Portugal). Annual wine consumption in China has reached 16.8 million hectoliters, compared with 29.2 million hectoliters in the US. China is in the top 10 group of wine consuming countries.
With less than a liter per year, the Chinese per capita consumption is dismal, but the number of consumers is huge. Thus, overall wine consumption is large. And, per capita consumption is on an upward trend. If the per capita consumption increases just by as much as – for example – the Australian per capita consumption increased between 2007 and 2013, China would become the largest wine market in the world, overtaking the US, France, Italy and Germany. China’s wine boom started less than 20 years ago. It is poised to become the largest wine consumer in the world in the not too distant future.
Around 80 % cent of the wine consumed in China is red. The color red is considered lucky in China and is also affiliated with the Communist government, while white is associated with death and is predominantly seen at funerals.
China's import wine market is dominated by the French. Over 50 percent of imported wine comes from France. Labels like Chateau Lafite or Mouton have a cult status among the country's nouveau-riche. German wines are much less glamorous. The recent austerity and anti-corruption drive of the Chinese President, Xi Jinping has led to a marked decline in conspicuous consumption and sales of high-end wine.
ombiasy PR and WineTours, Sabine Wagner, German Wine Princess, and Rachel Wang, Wine Writer and Educator, Manuela Liebchen, German Wine Institute. and Christian G.E. Schiller at TopWine China 2014
The main reason for flying over to Beijing was the birthday of my daughter Cornelia Tremann, who lives with her husband Chris Tremann in Beijing. Cornelia is with UNDP and Chris with the American Diplomatic Service.
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schiller-wine and TopWine China 2014
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