The 59th American Wine Society (AWS) National Conference was held from October 22-24, 202, at the Hyatt Regency Riverfront in Jacksonville, Florida. Attendance was at around 350 wine lovers from
all over the USA. Annette
Schiller, President of ombiasy WineTours and member of the
American Wine Society, led 2 wine tastings at the 2026 National
Conference of the American Wine Society: (1) Bordeaux: Iconic Wines and Beyond and (2) Alpine Wines: Vine Growing on the Margins.
In
addition,
Annette and Christian Schiller poured a selection of German wines -
all from the Rheingau and donated by the VDP. Rheingau - at
the Showcase of Wines event during the second evening.
The American Wine Society
The American Wine Society was founded in 1967 as a non-profit,
educational, consumer-oriented organization for those interested in
learning more about all aspects of wine. On October 7, 1967, around 200
grape growers, home winemakers, and wine lovers gathered at Dr.
Konstantin Frank’s vineyard on Keuka Lake near Hammondsport, NY for the
AWS’ initial meeting.
In December of the same year, the thirteen charter members, led by
Founder Dr. Konstantin Frank, met to determine the organization
structure of AWS and elect officers. Now in its 49th year, the American
Wine Society is the largest consumer based wine education
organization in North America. Membership is open to anyone
interested in wine and over 21 years of age.
In the early days, AWS members were located primarily in the eastern
part of the country. As the society grew , we established chapters
throughout the eastern U.S., then into the south and Midwest, and
finally into western states. Today, the American Wine Society has over
5,000 members in 45 states and 120 chapters across the U.S.
The 59th American Wine Society National Conference in Jacksonville, Florida
Each November (or late October this year) the Society hosts a three-day national conference with
two full days of nearly 50 educational seminars to choose from.
Winery owners, wine educators, and renowned wine makers are selected
to present sessions during this national event. In addition, a
program educating members to become AWS certified wine judges is
conducted on the day preceding the seminars.
Thursday and Friday were the days of wine judging. There were full-day courses for
those who want to become a certified AWS Wine Judge. This is a 3-year
program. Also, the Amateur and Commercial Wine Competitions took place
on Thursday and earlier in the week.
Saturday and Sunday was filled with about 50 wine seminars, led by
winery owners, wine educators, and renowned winemakers. The breakfasts,
lunches, dinners and after-dinner gatherings provided ample
opportunities to network with other AWS members.
Postings on schiller-wine
This is the first in a series of postings related to the American Wine
Society National Conference 2026 in Jacksonville, Florida:
The 2026 American Wine Society National Conference in Jacksonville/ Florida/ USA, with Annette and Christian Schiller: Seen Through Christian Schiller's Camera
Lens
Bordeaux: Iconic Wines and Beyond - Seminar at the American Wine
Society National Conference 2026 in Jacksonville, Florida, led by Annette Schiller, ombiasy WineTours
Alpine Wines: Vine Growing on the Margins - - Seminar at the American Wine
Society National Conference 2026 in Jacksonville, Florida, led by Annette Schiller, ombiasy WineTours
German Wines from the VDP.Rheingau: Annette and Christian
Schiller Pour Premium German Wines at the Showcase of Wines Tasting of the American Wine
Society National Conference 2026 in Jacksonville, Florida
Late-night Tasting of High-end and Older French and Californian Wines, with about 20 Wines Friends, Including 2 Winemakers - Joel Peterson, the Godfather of
Zinfandel, and Chris Pearmund, Pearmund Cellars, Virginia - at the American Wine
Society National Conference 2026 in Jacksonville, Florida: Part I (Thursday Evening)
Late-night Tasting of High-end and Older French and Californian Wines, with about 20 Wines Friends, Including 2 Winemakers - Joel Peterson, the Godfather of
Zinfandel, and Chris Pearmund, Pearmund Cellars, Virginia - at the American Wine
Society National Conference 2026 in Jacksonville, Florida: Part II (Friday Evening)
The Joy of Wine - Celebrating Wine with Wine Friends: The Great Banquet at the American Wine
Society National Conference 2026 in Jacksonville, Florida
The 2026 American Wine Society National Conference in Jacksonville/ Florida/ USA, with Annette and Christian Schiller: Seen Through Christian Schiller's Camera Lens
Wednesday, October 21st
2:00 pm – 3:30 pm Registration Desk Open – 2nd Floor Skybridge Registration Desk
5:00 pm – 7:30 pm Pre-Conference Boat Tour (Meet in Hotel Lobby)
Arriving at the Hotel
Delivering the Wines
At the Bar With Chef Tony
Thursday, October 22nd 12:00 pm – 5:00 pm Registration Desk Open – 2nd Floor Skybridge Registration Desk
7:00 am – 5:00 pm Wine Judge Certification – Year 1 – Main Street 1
7:00 am – 5:00 pm Wine Judge Certification – Year 2 – Main Street 2
7:00 am – 5:00 pm Wine Judge Certification – Year 3 – Main Street 3
8:00 am – 5:00 pm WineSmarts Level 1 – Main Street 4
8:00 am – 5:00 pm WineSmarts Level 2 – Main Street 5
8:30 am – 5:00 pm Pre-Conference St. Augustine Tour – Meet in Hotel Lobby)
Annette Fine-tuning her Presentations
2:00 pm – 5:00 pm RA/VLT/Chapter Chair Meeting (optional if you want to attend a tour or
education opportunities!) – Clearwater
4:30 pm – 5:30 pm “First-Timers” Orientation – Daytona
5:00 pm – 6:00 pm The Grapevine – Clearwater/Clearwater Terrace
6:00 pm – 7:00 pm Presidential Reception – Mathews
7:00 pm – 9:30 pm Welcome Reception – Grand 4-5
10:00 pm – 12:00 am Hospitality Suite Open – Mathews
Late-night Tasting of High-end and Older French and Californian Wines, with about 20 Wines Friends, Including 2 Winemakers - Joel Peterson, the Godfather of
Zinfandel, and Chris Pearmund, Pearmund Cellars, Virginia - at the American Wine
Society National Conference 2026 in Jacksonville, Florida: Part I (Thursday Evening)
Friday, October 23rd 7:00 am – 5:00 pm Registration Desk Open (closed during meals) – 2nd Floor Skybridge
Registration Desk
7:30 am – 8:45 am Sparkling Wine Breakfast – Grand 4-5
8:45 am – 6:00 pm Exhibits Open – Grand Foyer
Ombiasy WineTours
8:45 am – 6:00 pm AWSEF Silent Auction Open– Grand Foyer
8:30 am – 12:00 pm Wine Judge Certification Program 3rd Year Final Exam- Main Street 8
9:00 am – 10:15 am - A Sessions
11:00 am – 12:15 pm B Session - Plenary
12:45 pm – 2:00 pm Luncheon & Business Meeting – Grand 4-5
2:15 pm – 3:30 pm C Sessions
4:15 pm – 5:30 pm D Sessions
Bordeaux: Iconic Wines and Beyond - Seminar at the American Wine
Society National Conference 2026 in Jacksonville, Florida, led by Annette Schiller, ombiasy WineTours
5:45 pm – 6:45 pm Amateur Wine Competition Awards – City Terrace 12
7:00 pm – 9:30 pm Showcase of Wines – Grand 4-5
German Wines from the VDP.Rheingau: Annette and Christian
Schiller Pour Premium German Wines at the Showcase of Wines Tasting of the American Wine
Society National Conference 2026 in Jacksonville, Florida
10:00 pm – 12:00 am Hospitality Suite Open – Mathews
Late-night Tasting of High-end and Older French and Californian Wines, with about 20 Wines Friends, Including 2 Winemakers - Joel Peterson, the Godfather of
Zinfandel, and Chris Pearmund, Pearmund Cellars, Virginia - at the American Wine
Society National Conference 2026 in Jacksonville, Florida: Part II (Friday Evening)
Good Night
Saturday, October 24th
7:00 am – 4:00 pm Registration Desk Open – 2nd Floor Skybridge Registration Desk
7:30 am – 8:45 am Breakfast & AWSEF Annual Meeting – Grand 4-5
8:45 am – 4:00 pm Exhibits Open – Grand Foyer
9:00 am – 10:15 am E Sessions
11:00 am – 12:15 pm F Sessions
Alpine Wines: Vine Growing on the Margins - - Seminar at the American Wine
Society National Conference 2026 in Jacksonville, Florida, led by Annette Schiller, ombiasy WineTours
12:30 pm – 2:30 pm Awards Luncheon Best in Class Wine Competition Awards – Grand 4-5
Sponsored by Raffaldini Vineyards & Winery
2:45 pm – 4:00 pm G Sessions
4:30 pm – 5:30 pm NOW, YOU BE THE JUDGE! – Daytona
6:30 pm - 7:30 pm Apero before the Grand Banquet with Wine Friends
7:30 pm – 10:00 pm Grand Banquet – Grand 4-5
Award of Merit - Chris Pearmund
Outstanding Member - Al Guber
10:00 pm – 12:00 am Hospitality Suite Open – River Terrace

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